Main Visual
“Celebrating the fifth anniversary of KISQALI's presence in Egypt.”
"Holding an event with a character of authenticity and uniqueness in Abdeen Palace, so that it is an unforgettable event in the memory of the guests and also to emphasize that there is still hope for women with breast cancer to live a better life and have a greater chance of survival."
"The symphony was written at a time when Beethoven already knew that
deafness was his fate. His condition began in 1798, and it took
sixteen years until he was completely deaf. During his treatment at a
health resort in Heiligenstadt in 1802, he started writing his 5th
symphony. Over four years, it became the most popular symphony of all
time, if not the greatest! Beethoven expressed five feelings he
already felt through his deafness journey respectively, while he was
writing 'The 5th Symphony': Fear, Confusion, Hope, Faith, and Triumph.
Eventually, those are the same feelings a breast cancer patient
experiences throughout their journey with breast cancer. It starts
with the Fear after being diagnosed, then moves to the Confusion about
their future and whether there is any hope. Hope emerges with the
right treatment, followed by their Faith and compliance with it. The
journey ends with the Triumph they achieve through all the survival
data that provides them with the quality of life they need to keep
moving forward. This Triumph is what KISQALI has been providing in
Egypt for the last five years! Just like a maestro playing 'The 5th
Symphony,' setting the pace of his patients' lives."
Client: Novartis EGY
Agency: OREVAN, Cairo
Creative Director: Karim Taha
Senior Creative Storyteller: Aly
Mobarak
Senior Graphic Designer: Shenoda
Helmy
Graphic Designer: Mostafa Ahmed
3D Designer: Ahmed Ibrahim
Published